To learn more about Amazon Sponsored Products, click here .
The idea for ATOMS came about at a dinner party. Shapiro and Emami were discussing their respective fields -- Shapiro engineers cells for medical imaging techniques, such as MRI, and Emami creates microchips for medical sensing and performing actions in the body -- when they got the idea of combining their interests into a new device. They knew that locating microdevices in the body was a long-standing challenge in the field and realized that combining Shapiro's knowledge in MRI technology with Emami's expertise in creating microdevices could potentially solve the problem. Monge was enlisted to help realize the idea in the form of a silicon chip.
Experience designer Bob Rogers and the design team BRC Imagination Arts ,  were commissioned to create the new post show experience entitled: "The Assembly Experience."  The Assembly Experience is a walk-through environment, giving guest the illusion that they are on the floor of a vast automotive assembly plant. Automotive doors, seats and engines glide overhead on assembly line chainveyors, while simulated automotive die-press caused the floor to "rumble" as each automotive part was pressed. Video monitors provided real GM workers a chance to tell EPCOT visitors how they felt about their products and their work.